Crypto Firms Banned From Super Bowl Television Ads This Year: Report

Fox Sports said Monday that it had barred cryptocurrency commercials in this year’s Super Bowl on Feb. 12 following the collapse of crypto exchange FTX, the New York Post reported earlier.

Many cryptocurrency firms, including Coinbase, Crypto.com and FTX, advertised their companies during the biggest sports event in 2022. But Fox said that crypto won't be covered in this year's list of ads.

“There’s zero representation in that category on the day at all,” Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press.

Two crypto companies had already booked Super Bowl commercials while others were “on the one-yard line,” Evans said, but the deals were discontinued after news about fraudulent crypto exchange FTX became public.

The Super Bowl is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar.